Start here
If you only open one thing, open the brief — it explains the product, the offer and every design decision.
The brief
What the products are, why the imagery looks the way it does, the package ladder, how the PDF should be built, and the delivery claims that had to change.
Open the brief →
Imagery v3
The current direction. Same setups as the reference brand, rebuilt around three things that are ours: the lantern, the trail and the kirkeskib.
See v3 →The two landing pages
Full Danish advertorials, both live and clickable. The package tiers work — pick a tier and the order summary updates.
Sporjægerne — for children
52 weeks, ages 6-14. The mother-from-Aarhus advertorial. 169 / 259 / 299 kr.
Open the page →
Første Spor — for adults
12 weeks, beginner Bible study. The "never opened a bible" advertorial. 169 / 259 / 299 kr.
Open the page →The offer
Same three price points on both pages. The middle tier is the bundle, so whichever ad someone lands on, the upgrade is the other book.
| Tier | Children's page | Adult page | Price |
|---|---|---|---|
| 1 | Sporjægerne · til ét barn | Første Spor · til dig selv | 169 kr. |
| 2 | Begge bøger — the bundle. Most chosen. | 259 kr. | |
| 3 | Familiepakken — both books plus the print pack | 299 kr. | |
The product is a PDF designed to print and bind like a real spiral workbook. Every shipping claim has been removed and replaced with instant download, and the guarantee is 7 days. The full reasoning, the attach and upsell plan, and the PDF build spec are all in the brief.
Imagery
Two complete sets. v3 is the current direction; the earlier batch is kept so you can compare and mix.
v3 — current
17 images. Danish dunes, lantern, trail, kirkeskib. Cool Nordic light.
View →
Christian batch
17 images in the reference brand's warmer register. Chapel, sunrise, golden.
View →
Landing page set
33 images wired into the two pages: heroes, spreads, reviewers, bundles, seal.
See in the brief →Downloads
Both zips include a README naming every file and what it is for. The landing-page images are not zipped — they live in lp-images/ and are already wired into the pages.
| Open item | What it needs |
|---|---|
| The download waiver at checkout | Danish law gives buyers 14 days on digital content unless they actively tick a box waiving it. Without it, the statutory 14 days beats our 7-day guarantee. One line at checkout. |
| Write the actual 52 weeks | Everything here is the shell: product, offer, pages, imagery. The lesson content itself is not written. |
What is in this repo
| Path | What it is |
|---|---|
index.html | This page |
brief.html | Imagery, offer architecture and PDF build plan |
boern.html · voksne.html | The two landing pages |
v3.html · christian.html | Contact sheets for the two imagery sets |
lp-images/ | 33 landing-page images, named exactly as the pages expect |
cover-options/ | Book covers, including the two not chosen |
v3-batch/ · christian-batch/ | The two imagery sets, each with a README |
downloads/ | Both sets zipped for forwarding |